Viv&Lou
Viv&Lou is a creative and modern retail e-commerce shop offering bright and functional products that make their customers feel inspired and confident when shopping for themselves or family and friends. With a purpose to reflect these values, I created a full branding experience that has helped Viv&Lou stand out from competitors as well as brand guidelines that will assist current and future employees in maintaining the brand vision through marketing and social media content.
Deliverables: Full Branding complete with logo suite, color palette, and branded pattern. Printed items: Business card. Digital items: Social media story.
A modern, playful, and imaginative branding experience that inspires others to be their beautiful, authentic selves with an abundance of kindness to self, others, and the world.
brand goal
By using hand-drawn patterns, I was able to bring a really playful feel to the branding while also keeping a modern, fresh feel. I created patterns that referenced the colorful, fun vibes I was going after by leaning into vibrant illustrations and summer-inspired content.
DESIGN NOTES
